Seven Axiom ‘SL’ “Custom Build”

Project Details

  • Value: £8,500
  • Category: Bespoke Builds, Men's Bikes

Seven Axiom ‘SL’ “Custom Build”

SEVEN : Possibly the Best Bike brand in The World?


This incredible bike was commissioned by local Phoenix Junior Triathlon Club Chairman, Stuart Sams.

Stuart approached us with a healthy £3000+ budget wanting us to build him his ‘Lifetime Bike’. Stuart wanted a bike that he could ride for pleasure locally or on a long distance ride.

We believed that there could be NO other brand other than American titanium experts Seven, who arguably make some of ‘The Best Bikes in The World’.

With a huge wishlist of parts we spec’d the bike with a full Shimano Dura Ace groupset that we complimented with Shimano Pro finishing kit, including their carbon Vibe stem. The Seven Axiom SL frame was completed by a pair of fabulous Reynolds Strike and Attack carbon wheels, mated to Rubino Pro tyres; complete with a titanium seatpost and Pro bar tape the bike has amazing kerb appeal with a real stealth look.

The bike took, ironically, 7 weeks to source and build and is definitely our BEST ‘custom build’ to date.

I personally believe that Seven make some of the best framesets in the world, since their attention to detail and quality is incredible.

We are very proud of this build that can be achieved with time and effort.

You too could own your very own ‘Lifetime Bike’. It is only a phone call away.

Pro Build value: £8,500 appx  (Frame/ forks & wheels: RRP – £5700)

BG Bikes Supplied price: £4,495


For more details on the Seven brand they can be found on the Internet.

Build Commissioned: 6/4/19

Completed: 23/5/19

Pictures by Iain John Morrison

Seven Axiom ‘SL’ “Custom Build”

Gavin Vanner

BG BIkes